Observe
Discover Friction, Reveal Potential
Uncover inefficiencies and hidden workflows with Digital Interaction Intelligence (Soroco), and consider complementing with e.g. Snowflake for storing and analyzing behavioral data and RapidMiner for detecting process patterns.
Why it matters
Every organization depends on processes — but many are hidden. Employees create workarounds, switch between multiple systems, and follow undocumented steps that are never captured. Without visibility into how work truly happens, automation and AI initiatives often fail before they start.
Lost productivity and wasted effort
Rising operational costs
Delays in service delivery
Compliance risks from untracked activities.


Transforming into a data-driven business is becoming increasingly important for organizations to improve stakeholder experience and operational efficiency
Is Process Mining enough ?


While process mining captures structured data within the processes, numerous user interactions with business applications remain uncaptured. This lack of visibility limits the ability to look at processes through a user-centric lens and identify opportunities that can impact both employee and customer experience.
The lack of visibility into user interactions outside of enterprise applications hinders a complete view of the as-is process.
Digital Interaction Intelligence
Process Mining shows you the flow you expect. DII shows you the work that actually happens.


Digital Interaction Intelligence
Scope: Aggregates data across users/desktops along with business context and anonymizes/redacts PII data
Objective: To discover as-is processes and hierarchical flows with supervised and unsupervised ML algorithms
Approach: Automatically captures all the user interactions and classifies tasks into processes without manual intervention
Application: Helps continuously monitor against business KPIs, provide recommendations on workforce insights, and trigger automations for identified automation opportunities
Security: Automatically identifies any sensitive information in the data and restricts the transfer of it to the cloud




Process Mining
Scope: Aggregates data across users/desktops
Objective: To discover as-is processes based on user definitions, along with process variants
Approach: Captures the tasks/activities and business users would need to define start and end points
Application: Helps identify automation opportunities, perform root-cause analysis, and provide workforce insights
Security: Encrypt/decrypt UI logs data and assign role-based user access controls
DII Solutions are fundamentally different from conventional Task Mining because of the proactive approach to capture all user interactions and classify tasks without manual interventions. It uses AI to "unbox" the hidden, unstructured Business Data based on Human Machine Interactions (HMI) to generate a granular understanding of your end-to-end processes.
Business Use Cases
A snapshot of Digital Interaction Intelligence in action
Retail
Merchandising teams spend hours consolidating spreadsheets, delaying product launches and promotions. Need to accelerate product launch cycles by 20–30%, improving speed-to-market.
Banking
Onboarding staff follow undocumented steps, creating compliance gaps and audit risks. Must reduce compliance errors by 40% and strengthen audit readiness.
Telco
Customer service agents toggle between CRM and billing systems, lengthening average handling time. Need to reduce average call handling time by 20%, boosting customer satisfaction.
Insurance
Claims agents re-enter data across multiple systems, slowing down resolution and increasing error rates. Need to cut claims handling time by 25%, reducing errors and rework.
Energy & Utilities
Field technicians rely on paper-based processes that must later be digitized, creating bottlenecks and delays. Important to cut reporting delays by 50% and improve regulatory compliance.
Public Sector
Case workers process benefits manually across siloed systems, reducing service quality and slowing response times. Targets are to reduce processing time for citizen services by 30%.
From Work Insights to Business Solutions
Turn real-world behaviors into smarter processes, streamlined operations, and automation-ready solutions that deliver measurable impact.
Foundational Work Intelligence
Understand What People Actually Do — Across Roles, Teams, And Locations
Behavioral Discovery & Process Mapping
Uncover how work actually flows — beyond process documentation
Automation Readiness & Acceleration
Move From Insight To Execution — Faster And With Confidence
Application Hotspots: See effort distribution across applications
Email Hotspots: Understand effort by subject and domain
Document Hotspots: Analyze time spent per file (xlsx, doc, ppt, pdf)
Common Activity Clusters: Identify dominant behavioral patterns across tools
Privacy & Trust Built-In: Anonymized insights, opt-in transparency, full data governance
Process Variants & Deviations: Track paths across users and shifts in taught vs. practiced flows
Insights by Process Configuration: Find digital friction, rework, and automation-ready moments
Ancillary Work Analysis: Expose hidden, repetitive tasks outside formal processes
SOP & PDD Export: Scout tasks and hand them off to RPA in standard format
Work Dynamics Analysis: Measure adoption, feature usage, toggling, and process touchpoints
Application Portfolio Rationalization: Prioritize and streamline tools across teams
Human Glue Costing: Quantify effort lost to manual hand-offs across unintegrated systems
Designing & Proving What Works
Model outcomes, build the business case, and validate change — ensuring every solution delivers the value promised.
Strategic Simulation & Value Modeling
Quantify the upside — before you act.
Transformation Monitoring & Change Validation
Don’t just implement — prove it works.
What-If Scenario Modeling: Forecast process outcomes and ROI pre-implementation
Business Case Generator: Link behavior to KPIs like cost per transaction, FTE time saved
KPI Monitoring Dashboards: Track ROI realization and incremental improvement
Timeline View: Visualize before/after snapshots of intervention impact
Ongoing Change Audits: Continuously validate adoption, efficiency, and consistency
Refinement Triggers: Adjust strategy as new opportunities or risks surface.
Executive Take
Traditional Process Mining gives you a system’s-eye view of operations by analyzing ERP and CRM logs — useful for compliance and high-level process mapping, but hides much of the real work. Digital Interaction Intelligence (DII) goes further. It captures the human-in-the-loop reality — how employees actually interact with systems, apps, and workarounds day to day. This delivers a richer, actionable blueprint of operations, surfacing inefficiencies, bottlenecks, and high-ROI automation opportunities that process mining alone can’t reveal.